Friday 27 January 2012
Fresh Goods Friday 151
It’s Friday once again and that means a helping of the latest and greatest product that’s landed in the office for you lot to virtually prod and poke. Without further ado, let’s begin.
More HERE
Thursday 26 January 2012
Tuesday 24 January 2012
Friday 20 January 2012
Lezyne Partners with Team Norco International
San Luis Obispo, CA – Lezyne is proud to announce a partnership with Jill Kintner and Bryn Atkinson of the newly formed Team Norco International for the 2012 season. Jill Kintner, an Olympic BMX Bronze Medalist, is one of the most dominant female cyclists in the world, and is ready to take on the 2012 race circuit in DH, 4X, and DS. Bryn Atkinson is a top downhill racer on the World Cup scene who has come up through the ranks along side some of the industry's best. Jill and Bryn are dedicated to toping the podium at every race they attend around the world.
Lezyne has known Jill and Bryn since their days of racing for the Transition Bicycles / Crankbrothers team. Jill contacted Lezyne in November 2012 about her new team with Bryn. "Jill has been a great ambassador for Lezyne and for women's cycling. We are so happy and excited to be working these two star athletes again in 2012", says Patrick Ribera-McKay, Lezyne's Worldwide Marketing Manager.
Team Norco International will be riding with Lezyne pumps, CO2 inflators, multi-tools, bottle cages, tire repair, soft goods and LED lights. Along with representing the brand, Jill and Bryn will provide Lezyne with valuable product feedback gathered from putting Lezyne products through their paces in training and on the international World Cup scene.
For more info and news about Team Norco International and Lezyne, check out the following links:
Lezyne's Norco International team Page >>
Jill Kintner Official Website >>
Thursday 19 January 2012
Lezyne Flow Bottle Cage
£7.99 Flow Bottle Cage
Lezyne have made a name for themselves by taking old, boring bicycle bits and bobs, giving them a bit of a zhush, making them work better, be more shiny and somehow muchly desirable... and that's exactly what they've done here.
Bolting the Flow to a bike is easy because both mounting holes are over 12mm long.
Removing a bottle from the cage requires a reassuringly firm tug as the reinforced Composite Matrix flexes to release its cargo.
Once in, the Flow the bottle isn't going to move. This particular Lezyne cage has been across a whole mountain range on the road and on numerous bumpy excursions on a cyclo-cross bike and the water bottle hasn't budged an inch. There hasn't even been a rattle. Lovely.
Finally, and best of all, the Flow hasn't marked any of the bottles that it's had in its charge. No scratched logos, no scored bodies, no new bottles looking scruffy and dirty in a couple of rides. Smart. Literally.
Verdict - A good-value plastic cage that is a tenacious bottle holder
Wednesday 18 January 2012
Tuesday 17 January 2012
Monday 16 January 2012
London Bike Show 2012
Wow – London Bike Show was super busy. Fantastic customer feedback to our brands: Lezyne LED lights, home shop tools and new ABS pump feature scored highly with many.
Lightweight fans were all over the new Reynolds wheels with added MTB options. The display highlighted the new road bike from Reynolds sponsored Team UK Youth.
Massive interest was shown in the Pivot full sus bikes, specially the new Carbon 5.7 and Phoenix DH models. Public were keen to sign up to forthcoming demo rides.
Kinesis displayed the only muddy bike of the show, the new Pro6 disk cross bike in its true riding colours. New Kinesis MTB spec complete bike was on display and road fans loved the high spec Granfondo Titanium. Green Oil presented new packaging graphics and the full line of ecological clean and lube products and Cycloc storage solutions were used to hang frames.
DMR bikes sponsored the first ever indoor Pump Track Challenge, a series of head to head races on the specially constructed wooden track.
Furious entertainment that included crowd participation with the Lezyne Exploder. 2012 is certainly off bang!
Lightweight fans were all over the new Reynolds wheels with added MTB options. The display highlighted the new road bike from Reynolds sponsored Team UK Youth.
Massive interest was shown in the Pivot full sus bikes, specially the new Carbon 5.7 and Phoenix DH models. Public were keen to sign up to forthcoming demo rides.
Kinesis displayed the only muddy bike of the show, the new Pro6 disk cross bike in its true riding colours. New Kinesis MTB spec complete bike was on display and road fans loved the high spec Granfondo Titanium. Green Oil presented new packaging graphics and the full line of ecological clean and lube products and Cycloc storage solutions were used to hang frames.
DMR bikes sponsored the first ever indoor Pump Track Challenge, a series of head to head races on the specially constructed wooden track.
Furious entertainment that included crowd participation with the Lezyne Exploder. 2012 is certainly off bang!
Tuesday 10 January 2012
X-Fusion Signs Multi-Time World Champ Brian Lopes
X-Fusion is pleased to announce the signing of 4-time World Champion Brian Lopes. A Mountain Bike and BMX Hall of Fame member, Lopes professional cycling career has spanned over 20 years. During that time, he has won over 19 titles and still has more World Cup event wins than any other male athlete in history.
More Mountain Biking Videos
Film maker/photographer Ben Mark drops a sick edit of UK dirt jump legend Jimmy Pratt to tie-in nicely with his interview in Dirt 119.
Monday 9 January 2012
DMR Pump Track Challenge Watch the pros and race against them
The four days of the show feature a packed program of head to head racing, with the best riders in the UK in action each day in pursuit of the DMR cash prize fund. It’s all going off!
More HERE
X-Fusion Signs Multi-Time World Champ Brian Lopes
X-Fusion is pleased to announce the signing of 4-time World Champion Brian Lopes. A Mountain Bike and BMX Hall of Fame member, Lopes professional cycling career has spanned over 20 years. During that time, he has won over 19 titles and still has more World Cup event wins than any other male athlete in history.
“There were a lot of athletes looking to ride X-Fusion for 2012, but we decided to work with Brian because he offers more than just a marketing face for the brand”, says X-Fusion Marketing Manager John Hauer. “We’ve already benefitted from his testing expertise and since he is riding everything from cross-country to downhill to pump tracks to dirt jumps, he can positively affect our entire product line.”
X-Fusion’s close relationship with another local Santa Cruz company, Ibis Cycles, also helped with the partnership between Brian and X-Fusion.
“Around Interbike, I found out Ibis was using X-Fusion forks and shocks on their Special Blend complete bikes”’ says Lopes. “All the Ibis guys there were raving about the performance, so I knew it was something I should check out”.
Lopes has signed with X-Fusion for two years, and for he plans to take part in a diverse competitive schedule of events consisting of Sprint Eliminator, Enduro, Super D, Downhill and Dual Slalom Races.
Thursday 5 January 2012
Wednesday 4 January 2012
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