Friday, 28 January 2011

Lezyne HTC-Highroad team Camp













CLICK HERE

Here is a compilation of our December trip to Specialized for the HTC-Highroad Team Camp. Check out more at www.lezyne.com.


Kinesis DC19 Cyclo-cross / Urban / Touring fork

While building up my dream cyclo-cross/touring bike (with a Yeti ARC-X frame) I decided to break the mould a little. I opted for a front disc brake (the Avid BB5 mechanical disc brake) rather than the more traditional cantilever brake to avoid brake shudder, get more braking power, better modulation and lastly because it would look pretty trick. This left me with a bit of a search for a suitable fork…
Full review HERE
On-line catalogue and availability HERE


Flying Ferris on his DMR Bolt














An awesome picture of Duncan Ferris our DMR UCI 4X rider from last weekend’s DH race.
Riding the new DMR Bolt frame and Reynolds Carbon wheels.


NEW 'GF_Ti' EXCLUSIVE FIRST PICTURES















Here are the first ever pictures of the new Ti frameset I have been working on. It's our first Titanium frame.

It's designed for a lifetime of comfort and distance and takes full 'guards and standard drop calipers.

The 'decals' you see here are paper and the final design will no doubt differ, but it gives you the idea of the look and feel.

See more at CoreBike.


Wednesday, 26 January 2011

New Lezyne Videos

Lezyne are hard at work editing the 100+ video clips from their January photo shoot with Cedric Gracia, Wade Simmons and Geoff Kabush. First edits are ready and up on the website www.lezyne.com Or you can check out all our videos on our YouTube channel: TheLezyneTube.

Stay tuned for more updates!




Tim Gooden back on his bike!

I saw this on PlusSizeBMX.com............... "Team PlusSizeBMX and DMR rider Tim Gooden was with us on our recent trip to Las Vegas. This was Tim's first time really riding since breaking his collarbone a couple months back. He showed no signs of the injury slowing him down at all. Tim went big every chance he got. You will see more when the trip edit is done this week. Thanks to BLK MRKT rider and Photographer Kalin Law for catching this pic.

Tuesday, 25 January 2011

Still dont want to wear a helmet?



Five Two Team update











First ever team photo!! We all met up this weekend and had a fantastic time training and riding togetehr - we were also filming episode 3 of our media project and got a premiere viewing of Episode 2 - which will be uploaded to Billy at Dirt mag this week - wednesday i think is toms day for that!! So keep an eye out this weekend for the blog and video online at Dirt Mpora!!




Core Bike 2011

Silverstone - Whittlebury HallCore bike is only a few days away now.
“Upgrade is to reveal, at Core, three new brands in its portfolio for 2011: Cycloc, Freedom by WTB and Speedfil.

With the growth of urban, commuter and leisure cycling, WTB has launched the Freedom range. Starting with tyres, saddles and a fixie style grip, the range will build to offer a great choice of products. Freedom and WTB have a strong ethos of supporting the development of safe cycling facilities and the use of bikes as transport, something Upgrade will join in through supporting like-minded projects.

The range includes road-based tread patterns for the urban (and country) cyclist, from the Thickslick bald, but grippy compound to the Cruz range of tread pattern ideal for wet weather, the compact range of four Freedom models, offering dealers enough tyres to satisfy the majority of customer requirement.

The revamped Cycloc bike storage pod is now made using an injection moulding process and the 2011 version comes with a 55mm spacer to move the pod away from the wall for bikes with wider handlebars, plus a host of other features. The Speedfil Hydration System, meanwhile, is a revolutionary product enhancing athlete hydration and aerodynamics.

Lezyne is going strength-to-strength too. The most talked about new lines are the CO2 mini pumps called the CFH range and the Dirt Floor Pumps. But there are other new products that you’ll need to come see at Core Bike. There are many other brands to peruse and fondle when you come to the Upgrade show room too, of which DMR, Reynolds, Kinesis, Microshift and Effetto, are just a few!”




Monday, 24 January 2011

Is this the 1st Omen??

The DMR Omen frame has only been in the country a few days and already one has been built up and posted on the DMR Facebook page HERE

Stock availability HERE


Friday, 21 January 2011

The History of Oakley - a must see














Click HERE for a real interesting 6 min video about the history of Oakley and how they grew from a small grip company to what they are now.



Thursday, 20 January 2011

TRP R970SL Review

r970sl_g
Top marks (9/10) are given to the TRP R970SL in this weeks Cycling Weekly.
"the TRP's wont let you down performance wise"
Options and availability HERE



New stock ........... now in stock!!!














New stock just arrived at the Upgrade warehouse: DMR Omen frames in Black or Red, 24" DMR Reptoid bikes, DMR Vault pedals in White and 2011 Reynold wheels!!
Order on line HERE







Tuesday, 18 January 2011

Lezyne Micro Floor Drive HV Pump - MoreDirt.com

"It certainly shoots to the top of the 'best trail pumps out there' list!! A well thought out good looking pump with some excellent features!"

Full review HERE
Upgrade Catalogue HERE


HTC-Highroad (sponsored by Lezyne!) win sprint

HTC-Highroad sprinter Matt Goss took 1st in Sunday’s Cancer Council Classic, adding another victory to the team’s 2011 season. Goss started the criterium in Adelaide, Australia as the top favorite. His victory was compounded by his team-mate and lead-out man Mark Renshaw finishing second to take the top two podium spots. With this win along with 2 stages and the overall at the Jayco Classic, Goss’ season is off to a brilliant start.

These are all great signs that Team HTC-Highroad will be a major player in the Tour Down Under starting this Tuesday.

www.lezyne.com



Monday, 17 January 2011

"pimp tools for your pack"

"These spankingly nice tools from Lezyne have just arrived to go in my EVOC pack and will be included in the upcoming video ‘Bag-Cast’. All super light and super shiny there are a pair of alloy tyre levers and the world’s blingest multitool, the Lezyne Carbon 10. I was hoping for a Carbon 10 for my birthday last year or maybe Christmas, but no one bought me it, so I thought I better get one myself. Things like this cheer me up no end when I’m covered in mud and flailing around on a hill somewhere sorting out a mechanical. Thanks to Upgrade who distribute Lezyne as well as other top brands in the UK."


Lezyne Review

lezyne floor drive gauge
"such is the ease with which the floor drive effortlessly works, i was rummaging in thewashingmachinepost bikeshed for other tyres that might need a few extra pounds of air pressure. "

Full review HERE



Lezyne Photoshoot

Lezyne has concluded a successful week of photo and video production with top-level sponsored athletes Cedric Gracia (CG Racing Brigade), Wade Simmons (Rocky-Mountain Bikes) , and Geoff Kabush (Team Maxxis-Rocky Mountain) here in sunny San Luis Obispo.

Lezyne invited Gracia, Kabush, and Simmons out to SLO to see the Lezyne offices for the first time and to work on Year 4 marketing projects . Photos were taken with Gracia and Kabush for the soon-to-be-unveiled Year 4 Hydration campaign, while Simmons worked with Lezyne photographers to gather more content for this year’s print and web ad campaigns. To see some photos from the project check them out on the Lezyne Facebook page here: January Shoot in Review

www.lezyne.com














Convertible Front Hub Maintenance Video

convert

A short maintenance video showing the convertible front hub and how to replace the bearings. This will cover the Supergun hub as well. Link (you’ll need sound)

www.dmrbikes.com










Tuesday, 11 January 2011

Danny MacAskill's 10 essential pieces of kit

Bikeradar.com have an article highlighting Danny MacAskills essential kit.
Included in his list are DMR tyres and Atomlab rims.
Danny MacAskill reveals the 10 essential pieces of kit he reaches for when it's roadtrip time



Friday, 7 January 2011

Lezyne Yr4 Sales Presentation

Y4 Sales Presentation
Now all Lezyne retailers can access our official sales presentation from our website here

This is an extremely valuable tool that will help build brand knowledge, share the Lezyne message, and increase SALES!

If you wish to download a hi-res version of the PDF presentation, they can be found on our FTP site or please contact your Lezyne representative.

www.lezyne.com

Upgrade B2B site